YOUNITE
Younite revolutionizes team projects by addressing challenges in cultivating positive relationships and facilitating effective communication. This game-based platform fosters improved teamwork by encouraging individuals to express their concerns, engage in meaningful discussions, negotiate, and build robust relationships through empathy and understanding.
PROBLEM
Members in team projects often face challenges in building positive relationships, hindering optimal communication and collaboration due to various factors such as conflicting personalities, divergent opinions, lack of trust, communication barriers, and differing work styles. The need for effective conflict resolution has become increasingly evident in today's dynamic academic work setting. Recognizing these factors, the brand, Younite, was developed to revolutionize constructive relationship building.
SOLUTION
Younite presents a game-based platform that offers a unique experience, guiding players through healthy conflict resolution and effective team bonding. Our gameplay prompts individuals to express their concerns, engage in discussions, negotiate, and build strong relationships by cultivating empathy and understanding. Our mission is to create a supportive environment that encourages open expression and collaborative resolution, ultimately enhancing productivity and work output.
MY ROLE
MY ROLE
Researcher and strategist

Throughout the course of this process, I have actively participated in every step of this project. My primary role involved conducting extensive research and market analysis, including a comprehensive study of competitors. Moreover, I assumed the position of a Strategist, responsible for framing the business strategy, while also actively contributing to the ideation of the game's mechanism.
DESIGN PROCESS
KEY FINDINGS
The framework provides a concise representation of the key learnings and establishes a connection to the concept of play. These insights have been instrumental in shaping our value pillars, namely play, communication, and collaboration, which have been derived directly from the user insights.
ERRC FRAMEWORK
BUSINESS MODEL CANVAS
IDEATION
SOLUTION
LEARNINGS
This project involved building a concept from the ground up, where we delved extensively into the problem and employed a variety of techniques across different frameworks to craft our solution. A key takeaway from this endeavor was mastering the art of data analysis and its strategic utilization to arrive at effective solutions. Collaborating within a team of brilliant minds enlightened me about the nuances of decision-making. Our collective effort approached the project from diverse angles, amalgamating various perspectives into a unified whole.
FUTURE OUTLOOK
Moving forward, our strategic plans include expanding our target audience beyond university students to encompass employees, roommates, partners and others seeking conflict resolution. While we have successfully capitalized on the mobile gaming trend, our aim is to further tap into the growing popularity of tabletop games.
To achieve this, we plan to develop a physical version of Younite, expanding our presence beyond digital platforms. By embracing the trend of tabletop gaming, we will provide an alternative and immersive experience for our players, catering to their diverse preferences and interests.
In summary, Younite's primary objective is to create a supportive and engaging environment that fosters stronger relationships and enhances communication within teams. With our distinct approach, we aim to establish ourselves as a leading brand in conflict resolution and team building, effectively addressing the pressing challenges faced by dysfunctional teams. 

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